a legacy since 1946. family-owned.

a name trusted by horse people for generations.

from colorado to the world

Since 1946, Formula 707 has been trusted by horse owners and professionals across the globe. Still family-owned. Still run by horse people. Always committed to proven results.

“i have been so impressed"

"I have been so impressed with Formula 707 Professional. Everything that has been recommended for horses in my barn has been spot on and made a difference for each horse."

KATIE PELZEL,

FALL RIVER FARM

from colorado to the world

Since 1946, Formula 707 has been trusted by horse owners and professionals across the globe. Still family-owned. Still run by horse people. Always committed to proven results.

shop best sellers

Here's why your purchase is safe, smart, and proven

what you get with formula 707

While other brands change names, raise prices, and shift to corporate ownership, Formula 707 has stayed consistent, family-owned, and trusted by riders for nearly 80 years.

American Company

Our products are proudly manufactured in our own Colorado facility from domestically and globally sourced ingredients. 

NASC-Audited

Spot the Quality Seal on products, indicating our commitment to rigorous NASC audits, ensuring high standards and responsible sourcing.

Real Support

Our team of real, Colorado-based and equine-savvy customer support is ready to help you with any questions you may have.

Our Top Picks for Your Horse’s Health

shop our best sellers

Daily Essentials Pellets 
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Vitamins & Minerals to Support Every Horse's Overall Health

Daily Essentials Pellets

$29.37

(49 customer reviews)
Title

BEST FOR

All classes of horses, everyday wellness

Supports

Overall health, bloom, and condition
Size

#1 Best Selling Calming Formula

Calming Pellets

$51.62

(535 customer reviews)
Title

BEST FOR

Horses that need anxiety support

SUPPORTS

A horse's nervous system regulation
Size
Calming Pellets 
0%
Support Pro 
0%

Our Most Advanced, Show-Safe Calming Solution with Gut Support

Support Pro

$139.67

(68 customer reviews)
Title

BEST FOR 

Horses with advanced calming needs

SUPPORTS

Focus, stress relief, ulcer health, digestion

SIZE

28 Combo Daily Packs

Trusted by Riders Everywhere

what horse owners are saying

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MetaStable™ Pellets 
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MetaStable™ Pellets

$77.95
Fly Deny® Fly Spray 
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Fly Deny® Fly Spray

$29.99
MultiFly® Feed-Thru Fly Control 
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MultiFly® Feed-Thru Fly Control

$34.49
Joint 6-in-1 Pellets 
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Joint 6-in-1 Pellets

$78.59
Training Elite 
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Training Elite

$118.91
The Next Stage 
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The Next Stage

$116.81
Calming Pro Complete 
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Calming Pro Complete

$125.95
Complete Wellness 
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Complete Wellness

$69.95
Bucket-Front 
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Joint 6-in-1 Fresh Packs

$44.88
Hoof Health Fresh Packs 
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Hoof Health Fresh Packs

$48.03
Bucket-Front 
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Calming Fresh Packs

$48.25
Weight Gain Fresh Packs 
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Weight Gain Fresh Packs

$48.34

Why We’ve Never Changed Our Promise

Some brands raise prices, change their look, and get swept up in corporate ownership. Formula 707 has stayed family-owned, consistent, and trusted for nearly 80 years. Our story is about putting horses first - not shareholders

Have a question?

We're Here to Help

Why is Formula 707 an NASC member, and what does that mean?

Some companies use vague jargon about their "quality processes" to sound official - but animal supplements aren’t regulated like pharmaceuticals. Formula 707 goes further. As an NASC (National Animal Supplement Council) member and audited manufacturer, we undergo independent audits, track and report product performance, and follow strict quality standards. That NASC seal is the gold standard for equine supplements, and Formula 707 is proud to carry it.

Why doesn’t Formula 707 include “colic coverage” like some other brands?

Insurance already covers colic. Most equine mortality insurance policies include colic protection automatically.

We keep costs honest. Brands that add “colic programs” into supplements are really just inflating prices. Formula 707 keeps your investment focused on proactive support.

We stick to what we do best. Formula 707 builds science-based supplements that support digestion daily - we’ll leave risk management to the insurers.

How does Formula 707 maintain quality without crazy price hikes like other brands?

Unlike corporate-owned brands, Formula 707 makes its own supplements in our Colorado facility. By owning the process, we cut out unnecessary markups, maintain strict oversight, and deliver consistent quality. As a family-owned company, we put horses and customers first - not shareholders.

What makes Formula 707 customer support different?

With some corporate-owned supplement brands, customer support feels like a script. At Formula 707, you’ll always reach a real person who knows our products inside and out. We’re family-owned, and our support team works right alongside the people who make the supplements - so you get fast, honest answers, not runaround.