Sales Representatives

Meet our dedicated team of independent sales representatives. This group of established horsewomen are experts in guiding your horse or facility to educated nutritional decisions.


Members of our Professional's Program can find added convenience with a sales representative, available to assist in any account management needs they may have.

Our Sales Representative Team

Melanie Martin

Sales Director

Location: Kersey, CO

Favorite discipline: Barrel racing and team roping. However, I am just a fan of excellent horsemanship.

Best part of being on the Formula 707 team: Being able to combine a lifestyle of horses with a career in the same industry and work with some of the best equine professionals in the industry.

What’s something people might not know about me: I love vintage cowgirl stuff. Lucille Mulhall is my hero! (The woman celebrated as the first cowgirl, 1885-1940)
Email Melanie

Courtney Urbanek

Location: Poolville, TX

Favorite discipline: Barrel Racing

Best part of being on the Formula 707 team: The testimonials of Formula 707 Professional products from very well respected horsemen and horsewomen across multiple disciplines as well as the  friendships that have cultivated as a result of being on the 707 Team.

What’s something people might not know about me: I would love to ride Grand Prix Jumping horses!
Email Courtney

Pam Moeck

Location: Los Angeles, CA

Favorite discipline: I grew up and still show in the hunter jumper world. After my oldest son decided he wanted to be a cowboy we entered the world of AQHA pleasure and show trail. Now that he’s in college I’ve stolen his fun horse for myself.

Best part of being on the Formula 707 team: I love helping people find the right supplements to really get the best out of their horses. When they see results it’s a great feeling.

What’s something people may not know about me:  I’m also a traditionally trained pastry chef, and when I’m not selling Formula 707 supplements, I’m selling pastries.
Email Pam

Kyle Kiper

Location: Elizabeth, CO

Favorite discipline: Western pleasure and Trail

Best part of being on the Formula 707 team: I’ve seen horses on a wide range of supplements from different companies, and Formula 707 consistently delivers the best results — both for my own horses and others I’ve worked with. I’m excited to share its benefits with show barns across the country!

What’s something people might not know about me: I actually grew up showing pony jumpers from ages 5-9 and moved over to the western world after falling off one too many times but laid the groundwork the last 20 plus years!

Email Kyle

Lisa Horne

Location: Ocala, FL

Favorite discipline: Western pleasure and HUS

Best part of being on the Formula 707 team: Our horses come with many levels of difficulty, and I want to see everyone have successful partnerships with their horses. I believe in Formula 707, as I am not only a customer, I became a Sales Representative for the company so I can assist and educate all equine disciplines on their nutritional needs. 

What’s something people might not know about me: I enjoy creating unique woodworking projects.  Let me know what you think, thank you

Email Lisa